I’m Erin — a Creative Director who helps companies make sense of their own complexity. If your product needs a translator, a makeover, or a full-blown identity intervention, I’m usually the one people call.
I’ve spent 20+ years turning chaotic messaging into clean narratives, rebuilding websites that were held together by hope and outdated modules, and leading creative teams through “we need this yesterday” brand transformations. I mix strategy, design systems, and just enough AI to keep things moving without losing taste.
My specialty?
B2B SaaS — where brilliant products accidentally confuse people until the right story comes along.
I’ve led brand and web overhauls for Mindtickle, CaptivateIQ, Flexential, Cisco Duo, Netskope, People.ai, AWS and more. The results? Higher conversions, clearer messaging, stronger engagement, and teams who finally feel aligned.
A few highlights I’ll gladly brag about:
Mindtickle: Pipeline up 13%. Conversions up. Organic traffic up 33%.
CaptivateIQ: +31.4% lift in homepage conversions (yes, really).
Flexential: Full-funnel brand campaign drove 400% increase in pipeline, 200% increase in MQLs, and 250% increase in SQLs.
Integrated AI-driven workflows into the creative process before it was trendy.
When I’m not rebuilding a brand system or directing a website rescue mission, I’m in my studio painting, outside hiking, snowboarding or kiteboarding.
If your brand is evolving, expanding, or just needs some love, let's talk.
—Erin