The Challenge:

CaptivateIQ approached us for a website redesign geared towards modernity, user-friendliness, and visual appeal. Our key goals were to reduce UX friction, test new messaging, improve “enterprise” brand perception, and refresh the overall look and feel of the website.

Results:

19.4% increase in homepage page views

7.5% increase in direct + organic traffic QoQ

31.4% increase in overall conversions

Product Tour conversions jumped from 5 to 169!