Challenge

One10 wanted to showcase the breadth of its rewards platform while driving measurable engagement. Their existing messaging and creative weren’t breaking through, and the brand needed a fresh, elevated look and voice to connect with prospects. Beyond awareness, the campaign needed to generate leads by encouraging prospects to download a rewards gift guide through a landing page that captured email addresses.

Solution

We developed the “Rewarding You” campaign across LinkedIn and display advertising, taking the brand in a more elevated design direction while introducing conversational, human-centered copy. The LinkedIn ads were designed to push prospects toward different content pieces to build awareness and interest, while the display ads drove directly to a landing page where users could download the rewards gift guide and share their email. This mix of sophisticated design, approachable messaging, and targeted calls-to-action created a campaign that connected emotionally while delivering both awareness and lead generation.