Cisco Duo Full Funnel Campaigns

Challenge: Driving Cross-Sell and Up-Sell Performance Across the Cisco Duo Funnel

Cisco Duo needed two distinct full-funnel campaigns—one focused on cross-sell and the other on up-sell—both designed to increase product adoption and revenue within existing customer audiences.

While the audiences and product focus differed, the performance goals remained consistent across both campaigns:

Awareness:
Generate high-intent clicks and send meaningful traffic from ads to the website, introducing additional Duo solutions to existing audiences.

Consideration:
Increase click-throughs, site traffic, and form fills, signaling active evaluation of complementary products.

Decision / Purchase:
Support lower-funnel conversion with campaigns optimized for clicks, traffic, and completed forms, helping move customers from interest to action.

Solution & Results

For each cross-sell and up-sell campaign, we developed three creative concepts. Cisco Duo selected one concept per campaign to move into testing.

We tested copy variations within each concept and used performance data to determine winners. Higher-performing messages were scaled, while lower-performing variants were removed.

This approach improved click-through rates, site traffic, and form fills across awareness, consideration, and decision stages, and enabled faster optimization based on measurable results.