Challenge

Payrix, a leading embedded payments provider, needed a website that matched the sophistication of its platform. The existing site was difficult to navigate, lacked a clear user journey, and didn’t communicate the company’s value in a competitive fintech space. The brand also lacked distinctive visuals to differentiate it from competitors and capture the attention of potential partners and customers.

Solution

We delivered a full UX overhaul, redesigning the site around intuitive journeys that guided key audiences to relevant solutions with ease. To bring the brand to life, we created custom illustrations and animations that simplified complex concepts and added energy to the experience. The result was a modern, engaging website that not only clarified Payrix’s value proposition but also set it apart visually in the crowded fintech market.

Results

The redesigned site gave Payrix a stronger digital presence and a clear competitive edge. Prospects could now find information faster, understand product value more easily, and engage with a more memorable brand experience. The combination of improved UX and distinctive visuals helped drive greater engagement, stronger credibility, and better support for business growth.