The Challenge:

Mindtickle, a leader in revenue enablement, specifically in sales team training, faced a common B2B issue: their website wasn’t keeping up with the strength of their brand. While traffic was high, the experience felt dated, hard to navigate, and didn’t clearly connect product capabilities to buyer outcomes. Competitors were raising the bar with modern, AI-first experiences, and Mindtickle needed to elevate fast.

The Solution:

We reimagined the website as a true growth engine by:

• Reorganized journeys so key personas could find relevant content in 1–2 clicks.

• Streamlined navigation around roles, industries, and challenges.

• Built a modular, modern design system with purposeful motion, clean visuals, and accessibility baked in.

• Introduced storytelling that connected buyer pain points to platform outcomes, reinforced with proof points earlier in the journey.

Results:

The new site launched in February 2025 and delivered measurable business impact within six months:

Pipeline up nearly 13%

Page conversions increased to 5.2%; demo conversions to 3.2%

Organic traffic grew 33%; overall users up 34%

Engagement improved with higher scroll depth, longer session times, and lower bounce rates

Mindtickle’s website now delivers a frictionless, outcome-driven experience that builds trust, empowers prospects, and directly fuels business growth.