Challenge:

Flexential wanted a full-funnel campaign that would stand out in a crowded market. The challenge was to connect with audiences at different stages of the funnel—from broad awareness to deeper consideration—in a way that felt timely, relevant, and brand-right.

Solution:

After presenting three distinct concepts, we advanced with an Olympics-inspired creative platform built around the idea of “flexing”—a clever play on Flexential’s name. The campaign combined sport-infused flexing imagery with copy that spotlighted the brand’s core strengths—agility, reliability, and performance—while nodding to Olympic moments. We tailored assets across the funnel, from bold awareness ads to benefit-driven content for consideration and conversion.

Results:

The campaign delivered a cohesive, memorable narrative that flexed across every touchpoint—elevating brand visibility during a peak cultural moment and engaging audiences with witty, high-energy creative. Most importantly, it drove measurable, full-funnel impact:

400% increase in pipeline

200% increase in MQLs

250% increase in SQLs

The campaign strengthened brand recognition, accelerated engagement, and moved prospects efficiently through the funnel—ultimately delivering one of Flexential’s strongest performance lifts to date.