Challenge:

ROI•DNA’s brand had a bold, sassy personality that stood out, but it lacked the sophistication needed to resonate with a B2B audience. The website, voice and tone, visuals, and marketing assets didn’t fully reflect the agency’s expertise or authority, leaving an opportunity to refine the brand while preserving its unique edge.

Solution:

Leading the design team, I built the ROI•DNA brand from the ground up — from website design and voice and tone to illustrations, photo treatments, explainer videos, social graphics, and more. I elevated the visual look and feel to appeal to a sophisticated B2B audience, while retaining the sassiness and approachability that made the brand distinctive. The result was a cohesive, modern identity that balanced professionalism with personality, giving ROI•DNA a brand presence as bold as its work.

Results:

The rebrand was met with enthusiasm from stakeholders, who were pleased that the updated identity preserved ROI•DNA’s personality while presenting a cleaner, more functional system across channels. The modern website not only streamlined user experience but also positioned ROI•DNA ahead of competitors, cementing its place as a bold yet sophisticated leader in the B2B space.