Challenge

Storyblocks needed to boost brand awareness and reposition itself as a premium, creator-first platform. The audience was broad—Creators, Marketers, Small Business Owners, Filmmakers, Video Producers, Digital Marketers, Marketing Leaders, and L&D teams—each with different needs and motivations. In a crowded market, the brand needed a clearer story that communicated quality, curation, and creative empowerment.

Solution

We developed three distinct creative territories built around shared themes:

• Quality, Curated, Efficient — Storyblocks as the fast, polished shortcut for pro-level content.

• Aspirational — Inspiring creators and teams to make bigger, bolder work with fewer barriers.

• By Artists, For Artists — A creator-led narrative rooted in authenticity and craft.

Each concept included tailored messaging for every persona group and a flexible visual identity system designed for awareness, social, video, and campaign use.

Results

The work resonated so strongly that the client chose to move forward with all three concepts. The new creative directions:

• Increased brand awareness across key creator and business personas

• Strengthened perception of Storyblocks as a premium, curated resource

• Drove higher engagement across paid, social, and video channels

• Established a scalable brand platform for future campaigns and product marketing