Problem:

Conversica needed to differentiate in a crowded market. Their brand looked too similar to competitors, and their website wasn’t capturing the attention of potential customers. On top of that, the site lacked strong UX and suffered from confusing navigation, making it harder for prospects to engage.

Solution:

We developed a distinctive visual brand that blended AI and human elements to highlight Conversica’s personalized experience. Bold, bright colors and a streamlined UX guided users seamlessly to solutions and product information. Custom illustrations, integrated with real human imagery, created a unique visual effect that set the brand apart in the Conversational AI platform space.