Elastic Social Campaign

Challenge: Connecting Brand Awareness to Demand for Elastic

Elastic needed to bridge the gap between brand awareness campaigns and solution-focused demand generation. While awareness was strong, it wasn’t effectively moving IT decision-makers—especially those unfamiliar or only slightly familiar with Elastic—into the demand funnel.

The goal was to create top-of-funnel awareness content that introduced Elastic’s value, drove click-based asset engagement, and connected brand storytelling to solution relevance.

Solution: TOFU Campaigns Built for Engagement

We developed TOFU campaigns designed to translate Elastic’s brand narrative into clear, accessible messaging for early-stage IT decision-makers.

Creative emphasized benefit-led messaging and click-driven formats that guided users from awareness to educational assets—creating a stronger bridge between brand and demand while increasing qualified engagement.

Results

Elastic selected two top-performing concepts to move forward from initial exploration. These concepts were scaled and optimized to drive asset engagement through clicks with IT decision-makers early in the funnel.

The campaign increased qualified traffic to TOFU assets and created a clearer handoff between brand awareness and demand generation—bringing new and lightly familiar audiences into the Elastic ecosystem.