Challenge

Ontra, a leader in legal technology, needed a rebrand and website redesign that could speak effectively to two distinct audiences: legal professionals and business decision-makers. Their existing site lacked clarity in user journeys and did not reflect the sophistication or innovation of their offering. The design system was also limited, making it difficult to scale or create a cohesive, differentiated presence in a competitive space.

Solution

We reimagined Ontra’s brand and digital experience with a more sophisticated, extensible design system that balanced authority with approachability. Clear, tailored journeys were created for each audience, ensuring that both legal and business users could find relevant content and understand Ontra’s value quickly. The refreshed design system introduced distinctive visual elements, scalable components, and a modern aesthetic that set Ontra apart while supporting long-term growth across all brand touchpoints.

Results

The rebrand delivered a polished, differentiated identity that resonated with both target audiences. The new website provided clarity, easier navigation, and tailored journeys that improved engagement. Stakeholders valued the extensible design system, which not only elevated Ontra’s presence but also gave the company a flexible foundation to scale content and campaigns, ensuring the brand will remain strong and consistent as it grows.